A digital signage window display is a tool for displaying your digital signage to anyone passing by your company’s storefront. These screens, as the name implies, are typically placed in the front window of a business, facing outwards, with the goal of attracting the attention of potential customers in the area. Digital signage window displays, unlike consumer-grade screens, are designed to produce high brightness levels of 700 nits or higher. This ensures that the content is readable even in direct sunlight. The most common application for this type of digital signage display is in retail, where businesses use it to entice customers to enter their stores and make a purchase.
Because 76% of shoppers enter a new store solely based on its signage, digital signage window displays can have a significant impact on your footfall. As a result, these screens can increase your chances of making sales with all of the additional customers you may attract to your store.
This is what makes these devices stand out and catch the attention of anyone passing by. Taking advantage of this digital signage opportunity can have a significant impact on your sales, as 68% of consumers have purchased a product or service after seeing it on a storefront.
A digital signage window display can display motion graphics and videos, which traditional displays cannot. This is significant when it comes to attracting your customers’ attention because video content can capture over 400% more views than static displays. The motion on your digital signage window display will draw the attention of passers-by, causing them to look in the direction of your business. Then your digital signage can communicate your messages to them, encouraging them to interact with your business further.
SHOW A VARIETY OF CONTENT
The type of content displayed on digital signage window displays is entirely up to you. You could use your device to display static information about your business, such as opening hours. This would resemble a traditional print display. However, as previously stated, a digital display allows you to showcase dynamic content such as video and motion graphics. Because the average person’s attention span is only 8 seconds, using video with a digital window display is something you should take advantage of. Because visuals are processed 60,000 times faster in the brain than text, you can convey your message much faster with a video than with a static or text-based display. So, if you only have 8 seconds to communicate your message, you should use the fastest method possible, which is something you can do with a digital window display.
Transitions are another type of motion graphic that can be used with a digital window display. If you want to show a few pieces of content on your screen, you can choose a transition type to control how your screen changes between them. A content management system is the simplest way to accomplish this. You can use this to arrange the order in which your content appears in the loop and to specify which transition will play between your content. You could, for example, have a still image of your opening hours, then have that page slide off to one side, introducing a video advertisement for your latest product, which then dissolves into a poster with motion graphics featuring that same product, as shown below.
The benefit of having these transitions is that they add movement to your display, which helps to draw the attention of passing customers
Marketing Via Multiple Channels
Having a consistent message across all of your marketing channels can help you build relationships with your customers because they will recognize your content. It’s also something that customers expect, with 90% expecting consistent interactions across channels.
Your digital signage window display content can be linked to your social media and other online advertising. If you already have content created for your online campaigns, simply edit it to ensure it is optimized for the screen size before saving it to a USB drive and plugging it into the display, or connecting your device to a cloud-based CMS and uploading the content there. Whatever method you use to incorporate this content into your digital window display, you will end up with a display that is consistent with your online campaigns. This will reinforce your message by providing familiarity to your customers when they see the advertisement in your window, assisting in the development of your brand.
Quick Personalization
As previously stated, a CMS can be used to control what content is displayed on your device at any given time. Once your digital signage window display has been paired with the cloud-based system, you can set a schedule for what content will be displayed using a CMS like PeakSignage.
However, if you need to make any changes or want to try out some new content, you can do so right away. If you’re using a cloud-based CMS, you can simply log in from any device with a browser and upload the new content or make changes from the content builder. Then you can send it to your digital window display, and your screen will instantly update. For example, if your data indicates that a particular item isn’t selling well, you could change your digital signage to make that item more visible and then send that content to your window display.
This quick and easy update system has the significant advantage of requiring no downtime or stopping your content. Traditional window displays would have to be removed, leaving an empty space, potentially resulting in a loss of sales because you would be unable to promote anything during this time. A digital signage window display can be left showing the existing content until you finish updating it on the CMS, at which point the screen will switch to the new content.
Cost-Effective
Digital signage window displays are a low-cost way to communicate with your customers. You will only need to make a one-time payment for the device before you can begin presenting your content. This price is likely to be worthwhile for your company, as you could see a 29.5% increase in sales as a result of this digital signage display.
If you want to use a CMS to control when certain content is displayed, you will most likely have to pay a subscription fee. If you don’t intend to change your content frequently, you could simply add it to a USB stick and plug it into the device, making the display even more cost-effective.
Unlike traditional print displays, you will not have to rely on others to design and produce your content. This means you won’t have to wait for your content before you can start displaying it, and you won’t have to pay extra to have it created.
Conclusion:
Digital signage displays play a crucial role in the growth of your business. There are plenty of benefits attached to digital signage Kramer, LG, or any other brand you like. While selecting any of the devices, you should research online to know more about different types of digital signages and their prices. With price and features comparison, you can choose the most appropriate digital signage distributor as per your requirement. Get the best digital signage to bring your business to the next level.
