Many small business owners are curious what a corporate image package is. You might wonder why your small company would need one if it already knows what it is. It’s not necessary for a big corporation, but you are a small company. What is the purpose of a corporate identity package? It identifies your company to potential suppliers and clients. It includes your company name, small logo, your logotype (a fancy way to say where things are located, what fonts you use, spacing and other details), your motto, or company slogan, as well as any printed material like your business card, letterhead and envelope.
Perhaps you had a dream when you first started your business. You might have dreamed of one day owning a major business. Even if your dreams are realistic and you don’t have them, you still need customers to grow your small business. This is where a corporate identity package can be of assistance.
Send a letter to a couple of large corporations asking a question and requesting a business card. They will reply to you on their letterhead. In their company envelopes, they will include a company card. Take a minute to examine the identity packages of large corporations. You will soon see some important similarities.
It looks professional. What makes a large corporation appear professional? Simplety is key. Large corporations usually have a simple logo or graphically representing their name. Consider the Coca Cola logo. Toyota. Or Cameco Corporation. They are all quite simple.
Their corporate identity package is a great example of quality. They only use the highest quality paper and printing services. Yes, it might cost more, but the final result will reflect your small business image. It is possible to print your corporate identity package using your home printer, lightweight papers, and business card templates. But, how does that look? This will not give you the professional image that you desire.
Their logotype is uniform. The background and logo color of large businesses are always the same. Consistent fonts are used. Their slogan would, for instance, be in Times New Roman. This font is consistent and never changes or is even similar to any other font. However, it is exactly the same font as the logo. Spacing is consistent. Spacing between lines or letters is consistent. Their secret is vector design, which allows them to scale or reduce their logo without changing the proportions.
They match exactly their corporate identity package. They match their letterheads, envelopes, and business cards. They also match their letterhead, envelopes, and business cards if you order something from them. Perfectly.
You can also use the identity packages from big corporations to establish your small business identity. You can learn from what they do and do big business. Copy what they did. But I’m not suggesting that you copy the logos of other companies. You can just copy what they did. Copy their ideas and make them your own.
It’s unlikely that you have the budget to spend as much on your corporate identity as a large corporation. Many corporations spend hundreds of millions on corporate identity. How do you get a professional opinion on a small business price? Private limited company registration in Lucknow You have two options: you can either hire a professional or do it yourself. Sometimes, it is even possible for free or at a very low cost.
Here’s one idea. In exchange for your permission to place the logo in their portfolio, you might find student graphic designers willing to design your logo. Even if they do have to charge a fee, their fees will still be significantly less than professional graphic designers. You’ll also feel good helping a poor student.
What’s the point of a small business identity package for your company? What is the benefit to you? If you do this right, your corporate identity package will look professional and consistent with the logotype. It will also match perfectly.
If you are like the big guys you might get a chance to play alongside the big guys. Imagine if your corporate identity package could help you realize your dream of owning a major business after you start your small business.
