Have you ever pondered how great it would be if we didn’t have to stand in long try-on lines, and if we could only try on three or four things at a time? OR skipping the hassle of finding a place to sit in a busy shop to try-on your first choice of shoes.
Let’s test it out! What if I tell you that using AR/VR technologies, it’s possible to do so?! Let’s discover how!!
The existence of these technologies is giving meaning to phrases like Phygital
Digital-physical hybridity is a term that refers to combining the digital and physical realms in an immersive and interactive manner.
The Virtual Reality sector is undoubtedly the next big thing, and to put it another way, AR/VR is the future of retail. According to Statista, by 2022 there will be over 5.5 billion downloads of AR/VR applications.
With such a huge market potential, Retailers should consider adopting these technologies. These statistics indicate that in the future there will be a tremendous need for utilizing these tools to enhance company growth.
What Are These New AR/VR Technology and What Can They Do for You?
The first and most important principle for any retail firm is “customer is king,” therefore there are two reasons AR/Virtual Reality is necessary in retail today. First, to create a memorable consumer shopping experience, and second, to address a fundamental retail business issue. So, what are some of the issues and concerns connected with customer journeys and difficulties?
Customer Experience
A happy customer is a key to making any shopping trip enjoyable. Who wouldn’t want to do a virtual try-on from the comfort of their own home, or be in line for the changing rooms with just a few items at once?
For all of these situations, you’ve got AR/VR to help. A consumer may do a virtual try-on in as many variations as are available for a particular item in minutes and avoid the wait using them.
This technology will not only provide a pleasant customer experience, but it will also help the company in unexpected ways, such as if I tell you that utilizing more of these Virtual Technologies would significantly reduce wait times at physical stores, making it a great experience for both online and offline customers. Isn’t it a win-win situation?
Customer Engagement
Augmented Reality & Virtual Reality is a match made in marketing heaven. Let me show you how it’s done! Imagine you’re at the mall and want to visit a well-known fashion store; what would you do? Isn’t it fascinating? What about using a shopping application like Snapchat, with filters as the items you choose to purchase? Have it all in your phone from try-on features to chatbot to connect with a sales representative.
Customer Satisfaction
This is an essential point for a successful retail outlet. A pleasant experience frequently results in a satisfied consumer. AR/VR technologies are likely to provide an intriguing experience to the client, adding considerably to customer satisfaction. This technology is designed to make it simple and memorable for consumers, and it has a good probability of outperforming rivals in bringing delighted clients.
Customer Awareness
After the consumer is on boarded, interaction and customer engagement are important to educate and attract. These AR/VR technologies may be used in a variety of ways, including as marketing tools for product awareness. Let’s pretend you can touch a virtual product and get all of the product’s features and benefits, wouldn’t it be great to raise awareness about the product and attract a client, resulting in increased revenue?
Customer Retention
It is critical to attract a new client to buy a product and retain an existing customer in the same way. How would you accomplish it? A satisfied client is one who comes back again- I’m sure you’ve heard that before. Yes, these technologies allow visitors to engage and interact with the product or service. As a result, they provide customers with a memorable experience while also bidding them adieu to happy sales and improved chances of return. As a result, the company will make more money.
