The demand for Search engine optimization has grown significantly over the past few years. Every small or large business now prefers SEO for its site enhancements. If you are looking for some comprehensive checklists to optimize your website for SEO, then you have come to the right place. 

Today, with this article we will be looking at the checklists of SEO 2023. We are sure that, these checklists will enhance your site ranking. Even our Rhode Island SEO agency follows these checklists to optimize our client site. The checklists cover all the areas of SEO including content writing to technical SEO. Everything is covered in this article. 

Before moving into the detail, let us understand the basic fundamental of SEO 

SEO 

SEO stands for “Search Engine Optimization”, which is a process to optimize a website in order to get higher rankings on various search engines like Google, Bing, and Yahoo. These search engines works on different algorithms. And, you have to optimize the website on the basis of these algorithms. 

So, let us understand how you can use this SEO checklist 

How do use these SEO Checklists?  

Before optimizing a website, you have to make sure that you are aware of all basic SEO fundamentals. Just have a basic understanding of all the things. Learn about the various tools and plugins which you would require to rank in search engines.  

Below, we are providing some SEO basics checklists and if you want to have its benefit, just make sure you are using it effectively you will need to properly understand the components which make search engine optimization. 

Understand Basic SEO Concepts 

Search engine optimization has some set of rules that you should know. These rules apply to websites so that search engines can access, crawl and index your site without any issues. The ultimate goal of SEO is to develop the site which looks best in form or content as well as usability. 

Search engines are packed up with complex algorithms. On the basis of this algorithm, the search engine offers ranking to the site. And, if you want to control the whole SEO process, you will be required to work as per the algorithms only. 

Verify your Website with Google Search Console 

Google Search Console is a free tool offered by Google, which allows you to monitor the traffic of a site. It measures how your site is performing on search engines and how crawlers are crawling your site. It measures the metrics like site’s traffic, tracks search performance, and finds out the issues which could prevent your site from ranking. 

Click on the sign-up page and just create your Google search console account and verify your domain, so that Google can know you are the owner of the website. 

Set up Bing Webmaster Tool

Bing is the second largest search engine in the United States and gets over 1 billion visitors per month. It is worth it to optimize the Bing webmaster tool. It’s a free Microsoft service that lets you add your store to the Bing crawler. 

To verify an account in the Bing Webmaster tool, you just have to sign up for the Bing account and then add your website to the Bing Webmaster. 

Set up Google Analytics

Google Analytics is the free SEO tool offered by Google itself. It is the best tool, which shows how your site is interacting with the users. The tool collects reports from websites and apps that provide insights into your business. 

It contains many helpful features like 

Information about the traffic you are getting from Google 

• Finding the pages having higher traffic 
• Analyzing the pages report insight 
• See if your traffic is increasing
• Identifying other sites that bring traffic to your site 
• Analyzing other aspects such as session duration, bounce rate, page views, and the duration on site. 

You can analyse the report date wise or you can even make a custom date range, can view data as per your desired date. 

Make Your URLs SEO Friendly 

The URL of the webpage is called Permalink and it is expected to not change throughout the page’s lifetime. Make sure that your all website pages have SEO-friendly URLs. 

SEO friendly URLs are specifically designed to meet the needs of users as well as searchers. URL for SEO should be short and keyword rich. 

The SEO friendly URLs should be short and descriptive 

Must have keywords 

Must use hyphens to separate words

For eg: https://www.upsqode.com/rhode-island-seo

Make sure to make your URL like these and use hyphens always separate your words. 

Make Your website HTTPS with SSL 

Having SSL on your website is one of the most ranking factors. It ensures that the information shared between your website and the server is safe and secure. It is the top-priority thing to do first if you have not installed SSL. Installing SSL to the website  is not enough, you have to make sure that you have done it correctly and not you are not losing your current rankings 

Final Thoughts 

We are sure, if you follow these you will definitely improve your rankings. Google only wants quality and relevant results which can satisfy its customers. So, it’s better to provide your searchers with what they are looking for. And make sure to optimize everything which boosts your search engine ranking and even satisfies your users with best results.