With every passing day, new-age technology is becoming the foundation of visitor engagement at exhibition stands. Thanks to innovative systems like Augmented Reality and Virtual Reality, the exhibition industry is on its way to becoming more mind-boggling than ever before. Then again, it can be a challenge for the business owner to choose the right form of technology to use. If you’re experiencing this problem, you should check out what the experts of the best exhibition booth designs have to suggest.
- Projection mapping: Multiple brands and advertisers are using projection mapping systems already. It’s a form of augmented spatial reality that renders a 3D visual projection on a 3D surface. The best exhibition stand design service providers say that this projection can be almost anything you desire. Whether it’s a simple object used daily or an entire landscape, this particular form of technology can accommodate everything. The uniqueness factor is that it fits the size and dimensions of the surface you project on.
- Interactive floors: Not many people look at the floor they walk on, but you should. As it’s an undermined aspect, it deserves to be part of the best exhibition booth designs. It can give your booth the boost it needs to attract visitors. To do that, you have to install cubical LED lights combined with proximity sensors that will detect movement and change the floor colors whenever someone steps on it. When you use responsive LED flooring, you can amaze your attendees creatively.
- Virtual walls: Virtual walls are capable of sensing motion and can transform an exhibition booth into an interactive stall. Possibly, a provider of the best exhibition stand design can give you access to projector screens and LED systems. By combining them, you can build a digital canvas for your visitors. Virtual walls fulfill several purposes.
- They will allow attendees to write messages, play touch-and-tap games, or draw something.
- They will engage users by allowing them to express their creative side.
- AR/VR: Augmented Reality and Virtual Reality can offer a never-ending list of options to engage visitors with your brand. Hardware powered with AR/VR systems can help you create 3D experiences of specific events or locations. They can take your offerings to the next level in terms of engagement.
- With these two technologies, you can demonstrate your products, such as four-wheelers and two-wheelers. Vehicles are, after all, somewhat challenging to showcase within the confined walls of exhibition booths.
- You can also use these two technologies to convert brand experiences into educational games. Gamification is one of the best ways of customer-brand engagement right now.
- Finally, these two technologies will allow you to create photo booths. Unlike conventional ones, AR/VR-powered photo booths will leverage advanced facial recognition. Viewers will see themselves in reflections improved with additional effects.
Beacons
Apart from everything described above, you can use beacons brought under the limelight by smartwatches. Beacons contain small wireless transmitters that send out radio signals to devices with Bluetooth systems. These can be smartwatches, smartphones, or tablets. Every beacon transmits unique ID numbers to smart devices, and these signals received by smart gadgets come from a specific brand from a beacon belonging to that brand.
