When you look at a company that has several departments, say sales, service, marketing, operations, and more, a thought generally crosses your mind and that is ‘How in heaven’s name do they keep their data together?’ ‘How does a lead from Marketing get worked on by Sales and then move into support with all notes and details?’ That is where a CRM or a customer relationship management tool comes in. Salesforce is a cloud-based CRM tool that can be accessed in a browser-based SaaS environment making it extremely easy to access, organize, input, and modify data from anywhere in the world. The colossal capabilities of Salesforce, its technology, services support and more have today made it one of the best CRM tools in the market.
However, people have begun to wonder if they can get more details on their data flow. Say for example a lead has been obtained by the marketing department of a software company and the company wants to know where that lead came from, what is the geo-location, which site pages it navigated before arriving at a particular form, and more. This is where Google Analytics comes in. It helps you get details on your web traffic, visitor details, site navigation by a prospect/lead, conversion tracking, and much more. All of these details and metrics are hugely important for any business and help with targeted advertising as well.
That being said, when Salesforce the best in CRM tools, and Google Analytics come together it’s a match made in heaven. Ever had vanilla ice cream with chocolate sauce? Chocolate Strawberries? Marshmallow and hot chocolate? These food items can be eaten individually, but the taste amplifies 10 folds when paired correctly. This is exactly what happens when Salesforce is combined with Google Analytics – It’s a combination that can give never-before results on customer behavior, acquisition, conversion, retention and so much more.
All of this data then helps with targeted advertising, performance measurement, A/B Testing, Lead creation and preservation and so much more. If you are interested in more data on your customers, impactful sales and marketing campaigns, data being converted into meaningful information, and a SaaS-based top-of-the-line CRM implementation, contact Gate6 today and enjoy the extravagant positive changes that this implementation and integration will bring to your business!
