How can I improve my SMO? Well, there are tonnes of tricks and tactics, but hiring the best SMO company in India would be the most beneficial. SMO or Social Media Optimization is an essential tool for every business. It helps brands grow and develop to keep up with the dynamic process. So, can you do it yourself? Well, yes. But hiring an SMO professional can bring you faster and more satisfactory results. And we will discuss how to find the right one in the following blog post.
What To Look For In SMO Companies When Hiring?
An SMO expert should know how to play different roles at a time. They have to be a marketer, a copywriter, a strategist, an analyst, a designer and a customer service representative. And thus, you need to ensure that you are hiring the right person for your SMO. How? Well, look for the following skills:
1. Excellent communication skills:
To play with social media, you will need a team who is excellent in communication. Having strong communication skills can flex any platform and audience. Your SMO team should know how to start a communication with their post and continue with that. Look how the SMO company take care of their social media posts and how communicative they are.
2. Effective writing skills:
Though one can convey messages around the world in many ways, the core of communication comes from writing. And thus, an SMO expert should be fluent in writing. Often they have to play the role of copywriter. They can turn a simple post to fire by using playful words in the caption. Hence, you must look for an SMO team with effective writing skills. Wondering how? Well, look at their social media posts and see how catchy their captions are.
3. Amazing creative skills:
Creativity is one of the major skills SMO experts should have. Anyone can design a post for social media. But not everyone can design it with creativity. Creating something exciting, buzz-worthy and valuable takes creativity. And hence, you need someone well aware of the latest trends to make your social media posts buzzing. Look for the portfolio of the team. Alongside that, also check their social media channels to get an idea of their creativity.
4. Top-notch organization skills:
Posting something trendy with a catchy caption is not everything for social media. You need to manage time wisely. And thus, you need someone by your side with top-notch organization and efficiency skills. Ask the team how they manage social media channels and ensure that they are well aware of the latest social media analytics and trends.
5. Good traditional and digital marketing skills:
If you think social media channels are only necessary for brand awareness, then you are wrong. It plays a major role in marketing the brand as well. Thus, your SMO team should have traditional and digital marketing skills. Make sure of it beforehand.
6. Impressive customer care skills:
Customer care is also important for social media management. And hence, you must look for an SMO team with good customer care skills. It combines customer service and eyes for uncovering opportunities along with people skills. Check the testimonials of the SMO team you are about to hire. And see what their current and former clients are saying.
7. In-build social skills:
To play with social media, one needs to be inherently social. An SMO expert should know how to connect with people on social media. According to research, 64% of consumers want businesses to connect with them on social. Research also suggests that 57% of consumers tend to order more from the brand after the social media connection. And 76% of them choose the brand over their competitors. Thus, look for an SMO team with prompt social skills.
8. Agility and Data Analysis Skills:
Last but not least, you must track what you are doing on social media and how they are impacting the brand. And SMO experts can help you with that. All you have to do is make sure that they are quick to adapt to changes and analyse data to turn it into actions.
Do you want to optimize your brand’s social media channels? Instead of doing everything on your own, take help from an expert. There are tonnes of SMO experts who can help you with that. All you have to do is ensure that it is the right one, even if it is not the best SMO company in India.
Author Bio: Author is an SMO expert. He has helped many businesses to optimize their social media channels. Alongside that, he has also written blog posts and articles on topics like how to find the best SMO company in India.
