In recent years, a lot of popularity has been gained by influencer marketing. For marketing your business, this strategy of digital marketing is very helpful. The social influencers can be of various types:
- Macro-influencers: These are the influencers that are most successful. Their followers are more than 1 million. It is not easy to work with these people because their charges are very high.
- Medium-sized influencers: Their followers are 100k – 1 million. They do not get ready to work on a small amount of money.
- Micro-influencers: Their followers are less than 100k. They charge comparatively less amount of money.
Now I am going to describe how to use influencers to market your business.
The influencers can help you in many ways. As per your relationship with them you can expect the type of help from them. If you are ready to pay an influencer then you can expect a lot from him. On the other hand, if you have a friendly relationship with an influencer then don’t expect much from him. An influencer can provide you assistance in a number of ways:
- For the services and products of your business, they can create a video or an article.
- They have accounts on social media where they can promote you by sharing information. For instance, they can publicize one of your blog’s articles.
- They can allow you to create a guest post on their site.
- For giving a demo of your product they can post a video on YouTube or photos on Instagram.
- They can market your brand by showing promotional items in the form of a film or in a written form.
Defining your objectives
For measuring your campaign’s success, you have to associate a key performance indicator with your every goal.
Several objectives (along with KPIs) are:
- One of your goals is to increase the percentage of users visiting your site (you can use Google Analytics for comparing your site visitors from the earlier successful time)
- Another goal is to increase the followers of social media for your brand (here you can check that in the campaign, the company’s social account’s followers have increased or not)
- A third goal is to increase the visibility of your brand (on social media analytics you can see the statistics of the engagement of people towards your brand)
- The last goal is increasing the percentage of the product sales (you can see the data of product sales)
Various ways of running an influencer campaign
1.The organic way – Earlier for finding influencers only the organic method was in use. Here, for discovering an influencer no money needs to be paid by you. You have to internally select, manage and analyze the influencer in the organic method. For connecting with influencers and building relationships with them you have to make several attempts. Usually, there is no use of paid tools here. Here it is not sure that the influencer will be ready to work with you. For selecting the influencer, you can take the help of some tools that are free. These are:
- MozBar – You can find influential sites by using this tool. Page Authority and Domain Authority of a site are shown by this tool.
- Tweetdeck – In your niche, the influencers may be using some hashtags that are relevant to it and for searching these hashtags you can take the help of this tool.
- LinkedIn – Within your industry, finding the influencers can become possible with the use of the search engine LinkedIn.
2.Use of various platforms – For operating the influencer campaigns a number of tools exist and these tools are offered by various platforms. There are several services that these platforms provide:
- Amplification of the influencer content
- Analytics of the third party
- Marketplace of the influencer
- Management of campaign
- Relationship management
- Discovery of the influencer
3.Outsourcing the task – You can outsource the task of finding good influencers to an agency of influencer marketing. The agency will organize your campaign.
If you want to support your business by getting the services of Social media, Reputation, Conversion, Analytics, SEO and SEM then contact a digital marketing company.
