How Evenesis is Changing the Hybrid Events Industry
As COVID-19 approaches, the event industry is worried about the impact it will have on the future of flexible ticketing. In this article, we will explore the future of event ticketing and how COVID is being portrayed as an “Uber moment” for the industry. We will also look at the role Evenesis is playing in the hybrid events industry.
Flexible ticketing
Hybrid events are a great way to maximize attendance and reach a broader audience. These events can be held in person or virtually, depending on the audience’s preference. For in-person events, the capacity may be limited, but for virtual events, the capacity is virtually unlimited. Moreover, the ability to host online events saves on travel costs for attendees.
To create a flexible ticketing model for hybrid events, first determine the target audience. This can be done through market research and data from previous events. Creating personas helps the organizers better understand the characteristics of different types of attendees. This also helps in designing the event. In addition, assign a specific budget for each cost. Once this is determined, the organizer can finalize the vendor or platform providers.
COVID-related fears
The hybrid events industry is experiencing some growing pains. The COVID pandemic forced the industry to shift toward the virtual space, and that virtual component is likely to remain. According to a recent survey, 32 percent of respondents expect more hybrid events to include digital elements by 2022.
Some large companies are moving to hybrid events. However, some sectors are still hesitant to move forward with the trend. The reasons are primarily technological, and they can be costly. In addition, delivering a hybrid event requires a large amount of time, resources, and infrastructure. It also requires a two-team model. Although both teams will probably be roughly the same size (due to COVID), the teams must have different goals. They must also customize their programs to address different types of attendee groups.
COVID-19 impacted the hybrid events industry in the early 2020s, and it prompted many organizations to cancel in-person meetings. This forced organizations to turn to virtual events, which have proved to be both scalable and cost-effective. With these two technologies, hybrid events allow organizations to reach larger audiences while delivering a rich experience.
COVID-19 as a “Uber moment” in the event industry
The COVID-19 conference was a defining moment for the hybrid event industry. The hybrid format brought a new level of engagement with attendees and organizers alike. Though virtual events existed before COVID-19, it was this new event format that created an “Uber moment” for the hybrid events industry. This change is empowering event planners and organizers with more options than ever before.
As the hybrid event industry continues to grow and innovate, the role of meeting planners will continue to evolve. This will include incorporating technology to achieve goals and to open new career paths. For example, software user conferences that traditionally take four days in person could evolve into a month-long online learning event and information sharing before a shorter in-person event.
Evenesis’ impact on the hybrid event industry
Hybrid events are a growing trend and are becoming a staple of the event industry. They can be used to prove ROI to sponsors while providing a back-up plan in case of unforeseen circumstances. The benefits of hybrid events are numerous, and they are a great way to get your company’s message out to the public and attract new business.
The most important aspect of a hybrid event is to engage attendees both in-person and online. Online guests are increasingly interested in picking specific sessions, and want to mix the digital event experience with their daily lives. As a result, the event organizer must make sure to design the online experience so attendees can feel equal to their in-person counterparts. This will require cutting-edge technological support for event planners.
Costs of hosting a hybrid event
When you plan a hybrid event, you should consider the costs of hosting a live event as well as its virtual component. Since there are differences in these two components, it is imperative to have a good grasp of the total budget. You should allocate a certain percentage of the overall budget for the virtual component, and the rest for the live event.
If you are hosting a live event, make sure the venue has a high internet speed and hard-wired ethernet connection. The speed should be at least 10Mbp for both upload and download. The speed is critical as a live event can suffer from technical difficulties. You can also try streaming the event live to reduce the risks of technical failure. In terms of costs, the in-person portion of a hybrid event can cost you PS500 for a simple meeting room, and as much as PS15,000 for a conference center.
