Pinterest is no longer just for recipes and wedding ideas. In fact, is one of the best digital marketing solutions companies can use to showcase their products and services. In this article, we will go over how companies can market themselves on Pinterest and the benefits of using these tactics.
What is Pinterest?
Pinterest is a social media site that allows users to share images on virtual pinboards and follow other users that share their interests. These categories can include topics such as “Dessert” or “Outfit Ideas.” As of 2022, 443 million people use Pinterest each month. Also, Pinterest is the fourth most popular social media site in the United States and the fourteenth-highest site with the most website links. Therefore, it would be beneficial for companies to market themselves on Pinterest.
A company’s Pinterest marketing strategy can be created by an in-house marketing team or through an internet marketing services company. Regardless of the company’s decision, it must first research its customer demographics to determine its strategy. Studies show that women use Pinterest more than men, and 38% of users are aged 50-64. However, younger users are increasingly adopting the use of Pinterest. Businesses should keep these demographics in mind when creating strategies. Companies should also consider if their industry type is suitable for marketing on Pinterest. Industries that can benefit from being on Pinterest include retail and e-commerce, food and beverage, real estate, and non-profits. However, B2B companies can also use Pinterest as a content distribution channel.
Ways Companies Can Market Themselves on Pinterest
There are several significant ways that companies can market themselves on Pinterest. These techniques include creating boards for different product types, creating eye-catching content, conducting consumer and competitor research, and using scheduling tools. When the marketing team creates boards for its posts, it makes it easier for visitors to navigate the company’s profile. Since Pinterest is an image-based platform, the marketing team should ensure that the content they upload is eye-catching. For example, companies can upload product images or infographics detailing their services. These posts should also include relevant keywords to increase the company’s overall SEO. The marketing team should also engage with users that re-post their pins to their own pages.
Companies can see where they can improve their marketing strategies by conducting competitor research. The marketing team can also conduct research on their customers to determine which strategies to use according to demographics, such as age. Marketing teams can also use scheduling tools to schedule posts in advance and upload them at a certain time.
Benefits of Using Pinterest
There are several significant benefits of companies marketing on Pinterest. These benefits include Pinterest posts with longer lifespans, trends growing faster on Pinterest, companies driving more website traffic, and Pinterest providing research and analytics. Let’s go over these benefits in more detail below.
1. Posts on Pinterest Have Longer Lifespans
One of the main benefits of companies using Pinterest is that Pinterest posts have longer lifespans than other social media websites. A social media post’s lifespan is the amount of time it can still generate engagement. After a post’s engagement has died down, it is unlikely to increase again. On Pinterest, a post’s lifespan is six months to a year. On the other hand, Facebook posts only have a lifespan of five hours, LinkedIn posts have a lifespan of 24 hours, Instagram posts have a lifespan of 48 hours, and Tweets have a lifespan of about 18 minutes. Therefore, it is easier for companies to create long-lasting content by utilizing Pinterest.
2. Trends Grow Faster
Another benefit of companies marketing themselves on Pinterest is that trends grow faster there than on other platforms. Many Pinterest users use the platform as a search engine. Therefore, it is useful for companies to post new content there.
3. Companies Can Drive More Traffic to Their Websites
Another benefit of using Pinterest for marketing is that the posts can lead directly to the company website. Having more website links can help the company improve its overall SEO. These links then lead to increased organic traffic to the website.
4. Research and Analytics
Another benefit of using Pinterest for marketing is that it has a built-in marketing and analytics platform. Marketers can use the research and analytics tool to gain insight into the demographics of users interacting with their posts. The tool also shows which posts are performing the best. Also, marketing teams can pay to promote their pins to give them more visibility.
Wrapping It Up
Pinterest can be a useful marketing tool for companies to use. Companies can use Pinterest to create content to drive potential clients to their websites. The benefits of using Pinterest for marketing include Pinterest posts having longer lifespans, trends growing faster on Pinterest, increased traffic, and providing research and analytics. A company can create a Pinterest marketing strategy through an in-house marketing team or a digital marketing agency.
If businesses are looking for an efficient digital marketing agency they should hire Zorbis. Zorbis is s renowned digital marketing company in the US that has served clients of all sizes and industries since 2003. Zorbis can assist companies in social media strategy, SEO, and PPC. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.
