Digital signage is an effective way to engage your customers and increase sales. You can use them to deliver personalized videos, text, and images based on the time of day, the goals of a business, the location of the business, and the preferences of your customers. Digital signage, on the other hand, cannot compete with the power of an LED video wall display. Delivering the same content from a single digital sign in over 100 different ways as if they were part of a single screen is eye-catching. Several years ago, video wall technology was only available to a small segment of the population, such as stadiums and events, casinos, and shopping malls. So, what exactly is an LED wall?
WHAT EXACTLY IS AN LED WALL?
LED-wall or LED-lighting A video wall is a large screen made of light-emitting diodes that displays visual content such as videos, images, text, and graphics. It gives the impression of a massive, luminous wall with no connections between the various modules that comprise it. As a result, it enables continuous video coverage and digitization of any space. LED video walls were first used as outdoor digital signage and were initially monochrome. Everything changed when RGB LEDs were introduced to the market.
THE PIXELS’ CONSTRUCTION
Pixel densities have improved as a result of the evolution of the LED market. As a result, the gap that once separated LCD and LED is closing. The displays in the LED video wall achieve ‘true black’ by painting each LED with black resin epoxy. They add shades between the lights to eliminate reflectance and separate the illuminations.
Mounting
LED video walls are made up of multiple LED displays that are displayed on a flat panel. As a result, when installing the LED video wall, it is critical to keep the average viewing distance in mind. If people are going to pay attention, you’ll need a finer pixel pitch. A pixel in an LED video wall is the same as one surface mount device (SMD). They use to pitch to calculate the number of pixels. The pitch is determined by the distance between each SMD LED.
HOW DO LED WALLS FUNCTION?
As impressive as LED walls are, one has to wonder how they work. What gives them their brightness and clarity? The following are the most important factors that explain how LED walls work.
Design
They create multi-panel LED video walls. Other smaller modules feature RGB lighting. Typically, the panel size is 500*500mm, with four panels forming a square meter. The LEDs directly emit light while being encased in a black plastic housing. As a result, it has a high contrast ratio. It qualifies them for outdoor advertising in areas with high ambient light.
The Picture Resolution
What is the distance between each led on the panel? The pixel pitch of standard LED panels for a video wall is used in their marketing. Today, the standard LED pixel pitch for LED pitches like those found in churches is between 3-6mm. Because of the longer viewing distance and the difficulty distinguishing individual LEDs from a distance, outdoor LED video walls typically have a wider pixel pitch. While large displays are more expensive due to the smooth pixel pitches, the larger space allows for a wider space in between without interfering with the image. As seen above, it all comes down to pixel density. A numerically lower pixel pitch is required when close. As a result, the pixel pitch you select is an important factor in determining the cost. The pixel density is calculated based on the audience’s proximity. As a result, if they are close, you need a finer pitch, and if they are far away, you need a larger pitch.
Controls For Operation
An LED wall’s images are split. They are controlled by a software PC, video card, or hardware controller. Both methods of operation have advantages and disadvantages. While the hardware controller has high performance and reliability, it lacks flexibility. It has a low pixel resolution. As a result, using a hardware-controlled LED video wall to display multiple input sources is not possible. In contrast, they outfit the software controller with multiple output cards, some of which include video capture inputs. As a result, they support a variety of input sources and provide full pixel resolution.
WHAT ARE THE APPLICATIONS OF LED WALLS?
LED walls have numerous applications because they can be customized based on their intended use. Many industries use them in their daily activities because of their captivating nature, seamless graphics transitions, and ease of customization. Some applications for LED video walls are listed below.
Parks For Amusement
LED walls can display crisp graphics with smooth transitions. They are accustomed to providing an exciting experience in amusement parks. You can show them to the public who has gathered to have a good time. It can be done by counting a person’s laps, delivering visual messages, and a variety of other methods.
Church
Another area where LED video walls have found widespread application is in churches. You can place them in strategic locations where everyone will be able to see and access them. LED video walls provide visual communication for the hymn being sung, the verse is read, and other announcements within a place of worship.
Business
The most visible application of LED walls is in advertising. We’ve used them for both indoor and outdoor advertising. Prospective customers are drawn to outdoor LED video walls. They can work in any lighting condition by adjusting their pitch. Because there are no bezels, the transition between frames is smooth. LED walls can be used for indoor or outdoor advertising.
Shows, Movies, And Events
LED walls are popular among musicians. During night concerts, they are used to provide captivating visual flashes. Furthermore, for the audience to see the artist, they stream the artist’s movements and dances, providing the audience with a high-level experience.
LED WALL VARIETIES
LED video walls are classified into several types. The three most common types of LED video walls are listed below.
1. LED Video Walls With Direct View
These are the large-scale video walls that have traditionally been used in outdoor displays. They now have the necessary resolution for indoor displays. Direct View LED video walls will have no bezels and a slim profile. As a result, they provide a seamless experience with a variety of mounting options.
2. LED Video Walls Indoors
Surface-mounted LEDs are used to create indoor LED displays. As a result, they can deliver images with high resolution and can be designed in a variety of curved shapes. Indoor LED video walls are now the preferred technology in education, entertainment, and indoor advertising.
3. Video Wall Systems With Mixed Projection
Using the output of multiple projectors, these can generate images of any shape. The shape can be any size and have a higher resolution than a single projector.
WHAT DISTINGUISHES LED WALLS FROM BILLBOARDS AND OTHER FORMS OF TRADITIONAL SIGNAGE?
LED walls are a more advanced form of digital signage than billboards and other traditional forms. The following are the distinctions:
Interactivity
While billboards and other traditional forms of advertising provide static messages, LED video walls use technology that allows you to provide your audience with an interactive experience. LED walls leave a lasting impression of the brand in the minds of users.
Content Adaptability
Traditional signage and static billboards do not allow you to change your message. In contrast, you can change the message in an LED video wall based on the needs of the audience.
Efficacy And Interesting Changes
LED walls are effective in advertising because they are captivating and can change messages. You can use graphics to demonstrate how to do something or how to use a product. Because billboards are static, their messages quickly become outdated and irrelevant. You must also spend money to replace the billboard regularly.
Software Adaptability
You can easily adjust software-controlled LED video walls to accommodate situations such as the time of day. It has no effect on the beauty of their illumination. The message on billboards and other traditional forms of signage does not allow for such modifications.
WHAT IS THE PRICE OF LED WALLS?
The cost of an LED video wall is determined by a variety of factors, just like any other customized technology. The features of an LED wall are also important. These elements are as follows:
What are the specifications for video processing?
- The LED wall configuration options. They can be freestanding, wall-mounted, or ceiling-mounted.
- The application type. It could be indoors or outdoors, and each has different pixel density requirements.
- The display’s dimensions. What size do you envision for your LED video wall? It has an impact on the number of materials used.
- How difficult is the installation procedure? Will you end up hiring a technician to install and configure the system?
- The style. Do you prefer a transparent, flat, or curved LED wall?
All of the aforementioned factors have a direct impact on the cost of an LED wall. Most businesses budget between $50,000 and $350,000 for the LED wall project.
WHAT FACTORS TO CONSIDER WHEN SELECTING AN LED VIDEO WALL
The Dimensions
Based on the needs of the user, we can create LED video walls of almost any size. As a result, you must ask yourself, “What is the best size for an LED video wall for my application?” You must choose the appropriate size LED video wall for your needs.
The Sales Pitch
The pixel pitch, also known as dot pitch, determines the graphics clarity on the LED wall. A smaller pitch is required for clear graphics (less space between the pixels). It is due to the higher pixel density and higher screen resolution. A lower pixel pitch is ideal if you have a small audience near the LED wall. You can use a high dot pitch if your audience is far away from the wall.
The Application
You should also consider whether you will use the LED indoors or outdoors. The pixel pitch of indoor LED video walls is lower, whereas the pixel pitch of outdoor LED video walls is higher. Furthermore, they are usually weatherproof outdoor LED video walls. They are also more visible than indoor video walls.
Renting Rather Than Buying Is An Option
LED video walls, as we’ve seen, can be quite pricey. As a result, you must weigh the advantages and disadvantages of purchasing versus renting. If the use is for a short period, such as tournaments, rallies, and crusades, you should rent, but if you are a business owner in need of regular advertising, having your own LED wall is probably the best option. You must also consider the LED video wall’s aspect ratio.
