Content Pruning
A lot of SEO professional believes the more content you pump into your website, the more likely your chances of ranking higher on search engines. However, this is not invariably true. what will happen when a website has full of outdated and irrelevant content? how to prune your website content and improve all-over performance. The idea of content pruning has come into play.
in this piece of content, we’ll see why content pruning is beneficial to website and how to effectively prune your website content.
What is Content pruning?
content pruning is a process of identifying outdated, low-quality, or irrelevant content and removing it from the website to improve the quality of the website’s health and this is crucial to ranking a website in high positions in search engines.
if you have a blog or product page that has outdated content then you need to prune it.
The final result of content pruning is better user experience and authority-relevant content that is helpful for users.
Why should pay attention to Content Pruning?
Analyze and find content that is outdated and not adding any value for the reader in the blog
Remove irrelevant content and replace it with fresh, which adds value to the user and improves search engine rankings.
pruning your website content is improve website load times and reduces bounce rates, as result increasing engagement and conversions
Removing unnecessary pages increase the website’s crawl budget, allowing search engines to focus on indexing and ranking important pages.
Content pruning is a hard task to evaluate content, improvement, and pruning so it’s required to team so hire Freshno SEO company to do that easily and without worry about this process.
When you produce content a long time ago. sometimes you may not realize that information already exists on your site. may cause a duplicated content issue. that leads to cannibalization, which is harmful to your SEO efforts as search engines stumble to identify which version of the content should be ranked higher, leading to divided traffic and authority.
Content pruning Process
content pruning is 3 step process. each of these steps is essential is pruning content effectively.
Step-1: Gather content information and audit them
The first step is to prune content is gathering all information and identifying lower-performing content. First, explore your website analytics tools such as Google Analytics and Google search console. These tools will help you analyze key metrics and we can take decisions based on them such as page views, bounce rates, backlinks, time spent on pages, and organic search traffic.
Also, consider your social engagement like sharing, likes, retweeting, and comments.
Step-2: Evaluate and prioritize the content
once you have a data sheet with Alll metrics, it’s time to evaluate the content performance. Now, prioritize all content into two categories. one that performs well and the other that requires improvements or removal.
The first question you can ask to evaluate is what is the goal of this content piece and is it achieving its intended purpose?
Step-3: Content Optimization or Pruning
it’s time to take action based on evaluation and prioritization. Now, first optimization of content that is underperformance by updating with fresh content, the latest trend information, and adding relevant keywords and phrases.
pages that are of no value, low-quality content, and do not achieve the goal of your content either remove or merged with high-quality content
Make sure to redirect any removed pages to appropriate, related content so that users are not left with broken links.
if you have a big website, pruning your website time interval of 3 months it’s recommended to ensure that your site remains up-to-date, authority, user-friendly, and search engine optimized.
in conclusion, content pruning is one of the crucial processes for the optimization of content. also produce high-quality content with it. this combination skyrockets your traffic.
