For any website promotion, SEO (Search Engine Optimization) is considered to be a vital aspect. It is necessary to understand its importance in website development. Also would be essential to take into consideration several SEO factors while designing/developing a site.
Factors to consider
- SEO Friendly Content: Mix animations, text, and images to make the content interesting and unique. Google prefers rich content on sites. No more search engines seek only text. Rather, Google gives preference to sites having videos embedded within them. Sites having rich content tend to rank much faster.
- Fast loading times: Google prefers and recognizes such content very quickly. These days, slow websites are not penalized. However, fast websites are rewarded. The code created should be manageable. Moreover, the client-side should be rendered quite fast. Remember, people’s attention span has reduced considerably. Faster loading website will help in the conversion process.
- Meta Description, Meta Tags, Title Tags: Use plugin. In case you support custom stack development, then do be aware of such fields. On every page, try to derive provisions to use in these fields to optimize your site ranking. It is best done by the Best SEO Company Johannesburg which has employed knowledgeable and experienced professionals.
- SEO Friendly URLs: For site development purposes, Query parameters are suggested. However, they are not good for SEO purposes. Hence, ensure to come up with keyword-rich URLs. For Google SERPs (Search Engine Result Pages), it is considered to be a vital ranking factor that you cannot ignore or neglect.
- SITEMAP XML: Google Webmasters account desires submission of XML sitemap to allow fast indexing of site pages. Provision should be created to manually generate or perhaps auto-generate such sitemaps. It ensures that the search engine bots manage to index the site very quickly, thus allowing it to rank high in the SERPs.
- H1, h2 tags: Search engines make use of such tags to understand better the topic involved in underlying content. H1 tags are preferred by Google to determine relevance. These tags can better define the content. But remember to use only a single h1 tag on the page for better results.
- Remove DUMP Pages/Text: It is important to delete pages that were used to create the site. Generally, it includes lorem ipsum passages, images, etc. Dump text if stuffed in the website is not going to help in any manner to enhance your site ranking. On the other hand, it will only appear unprofessional.
- Robots.txt: A vital declaration is contained in this particular file. It specifies the bots concerning the pages that are desired to be indexed as the search engine bots screen it. The search engine determines whether to honor the requests made in Robots.txt or not. It is entirely up to the search engine to decide.
- Blog: Fresh, unique website attracts Google’s attention as well as that of the users. Fresh content enjoys a higher ranking compared to stale ones. A blog helps to develop a strong community of loyal followers. Website SEO is also boosted. Hence, your website should have a provision to post blogs.
Consider the above factors
The above are a few factors that are to be taken into consideration to create a SEO-friendly site. The well-established site development firm will help optimize the code while providing that much needed edge over competitors. They will achieve this by leverage the different SEO factors.
