Lead generation is one of the fundamental domains of any business striving for growth and success. According to Copper and Outfunnel’s Revenue Marketing Report 2021, the quality of the leads is the leading metric for success. Content Marketing Institute also conducted research showing that 85% of marketers in the B2B space prioritize lead generation over everything else.
What all this means is for growth and revenue generation, you need a proper strategy for lead generation. It is crucial for businesses in leading markets where competition is high. For instance, demand generation in Singapore will require you to utilize multiple effective lead generation strategies.
Proven Strategies for Business Growth Through Lead Generation
Email Marketing for B2B Lead Generation:
Most entrepreneurs and marketers have seen GDPR being introduced after an email lead gen campaign ends. Consequently, there has been a growth in the number of leads they receive through email campaigns. As a result, most of the potential customers in your demographic still look up their emails regularly.
If you execute your email marketing campaign correctly and send out quality information to sell something valuable, an email campaign can generate more quality leads than most marketing methods.
One key benefit of email marketing is that it allows a high level of personalization. Crafting a personalized email message is straightforward. With the right technological solution, these customized offers can be sent to several people in your database.
Website Tracking:
Content is king, especially when it’s about lead generation strategies. Every business needs an effective plan for content marketing that drives prospective customers to their website. However, most companies tend to skip or forget the critical next step.
For any content strategy to convert leads, you need at least some way to track your success. Visitors might be pouring into your website, but without a way to track visitors, you cannot measure your success. Website tracking allows you to customize the website experience for visitors. You can upload content recommendations and other features that enhance the user experience and facilitate correct CTA.
Social Media Marketing:
Direct tactics such as email marketing allow greater levels of customization. However, social media marketing gives you a wider reach and new options to reach more targeted audience demographics.
One of the misconceptions in the market today is that social media marketing is only for B2C markets and audiences. However, even B2B marketing social media ads are highly effective. What you need to plan is which platforms you wish to use to publish your ads based on their relevance to your audience.
Put in the time and effort to build buyer personas for the ideal customer you wish to have. Within this persona, identify where these people are spending time while online. This way, you can narrow down a list of social platforms where you can publish your content and build your presence in the market.
Content Marketing:
If content marketing is not a part of your strategy for lead generation, you need to start today. Blogging may seem outdated, but it is currently the largest driver of reach through SEO and websites
Content marketing brings relevant traffic to business websites and helps convert visitors into leads and nurture them through the buying process. If your blog or content is not performing optimally, you might need to conduct a content audit to see what works and what doesn’t. This way, you will find it easier:
- Determining the types of content that clients want and making changes accordingly
- Repurposing well-performing content
You should also conduct research to find the right keywords to incorporate into your content for the best discoverability in search engine rankings.
Paid Ads:
Technological advancements have introduced new methods of lead generation like content marketing and social media. Even on these platforms, there are multiple ad formats, out of which some are more effective than others
Social ads such as on Facebook Ad Manager and LinkedIn ads are some examples of leading platforms for B2B advertising. Pay-per-click (PPC) advertising carried out on search engines has been running longer than social media ads and has proven effective.
Advertising and timing play a key role in your lead gen campaign’s success. But implementing each of these strategies while focusing on other tasks in the organization is not easy. The top digital marketing agencies in Singapore, Malaysia, India, etc., have come forth in aiding organizations incorporating the outlined strategies to drive success and improve lead generation efforts
