You’ll probably focus on one measure above all others when releasing a new app: the number of downloads you get. Building a killer app is only one aspect of generating downloads. You are losing out on a lot of prospective consumers if no one knows that your software is available or if they have trouble finding it.
Building momentum is the key to marketing a new app, and in most situations, this entails interacting with users (and future users) to produce positive reviews, word-of-mouth advertising, and recommendations from important influencers.
If done properly, the initial app marketing you conduct will pay off many times over what you initially invested. Once your software has received its first 1000 downloads, you should take advantage of their knowledge to create a “snowball” effect where each new user brings in more users.
There are 5 marketing Tactics for generating app Downloads.
Give App Store Optimization top priority
The goal of app store optimization (ASO) is to increase the visibility of your app on the app stores where it is listed. ASO is crucial for any new app because the majority of consumers will use keywords to find new apps before they have established a brand identity.
ASO, at its most fundamental, is optimizing each metadata component in your app. This covers your program’s name, the images consumers see when they view it in an app store, and the keywords you use to describe it.
Despite its significance, ASO is sometimes disregarded in the haste to release a finished product; after spending hundreds of hours building an app, ASO is often seen as an afterthought. Although the process of ranking apps in app stores may seem complex, there are many online tutorials available to teach you the fundamentals of ASO, and any reputable mobile app development company in India should be able to assist you in getting good visibility.
Make Your App Free at Launch
Offering your app for free is one of the best methods for getting your first downloads. The majority of popular applications, including those that profit from in-app purchases, offer their services for free for a short while after launch in order to attract the attention of influencers.
Depending on your company model, you may want to consider whether making your app available for free is a wise long-term move. Offering a free trial period is still worthwhile even if you want to make money from the app’s sales. Similarly to that, you might promote users to upgrade from the free (but limited or advertisement-filled) version of your program.
Beyond boosting downloads, making your app available for free comes with extra benefits. Free apps have higher ratings in app stores than paid ones, giving your app the much-needed boost it needs in the beginning.
Ask Your Users to Review & Rate Your App
The users that download your app first are one of your greatest assets when it is first released. You should respect them and capitalize on their expertise to boost your marketing efforts. Your app’s success depends heavily on the first few users reviews that it receives, and many apps are killed off by just one or two early unfavorable evaluations from the users.
Users should be encouraged to evaluate your app and to do so when they are most likely to do so favorably. This can be achieved by using pop-up windows that display when users are most inclined to think favorably of your program.
Utilize social media
It takes more than just asking users to post reviews to gain attention for your app. The majority of people learn which applications to download from social media, therefore it’s critical to nurture and motivate your early users to promote your app on Facebook, Twitter, and Instagram. Your software should provide prompts to do so, at least during the initial months.
It’s crucial to reply to these postings as soon as you can. Saying “thank you” for encouraging remarks on social media is a great way to do this, but you should also immediately respond to any criticism. Responding to user comments may frequently rapidly diffuse even the most abrasive criticism, giving you the chance to transform a potentially bad situation into one that increases consumer confidence in your business.
Outreach to the Community and Influencers
Influencers are really powerful! They should therefore play a significant role in your marketing plan. According to studies, 70% of millennials listen to recommendations made by their influencer peers, which can considerably increase the number of downloads you are able to create.
A few crucial measures must be taken in order to contact influencers. If you have yet to, you should first identify the major decision-makers in your industry. Second, provide these people rewards for downloading and reviewing your app, even if it’s just a free download.
Additionally, you should make every effort to limit any unfavorable comments from influencers, but even if this does happen, it’s not the end of the world. Engaging with their issues can transform a potentially devastating circumstance into an opportunity to demonstrate that your business is one that pays attention!
Stay connected!
In the end, you should see the process of releasing a new app as a joint venture with your users. Engaging with your early adopters is essential since every user who downloads your app has the potential to lead to additional downloads.
This entails getting the fundamentals right—like your app’s price and name—as well as encouraging customers to submit reviews, tag your app on social media, and provide input on areas that may be improved. You should have no trouble getting millions of downloads and emerging as the next big app if you have the appropriate plan in place. If you need help letting any eminent mobile app development companies in Kochi can help you to successfully launch your app and get tremendous downloads.
