The purpose of doing organic SEO is to grow your business by driving more web traffic. But sometimes it may not be good for your business to have more web traffic. Has this information shocked you? On your business, there can be a negative impact of driving huge website traffic.
Organic search optimization’s very important aspect is to generate a lot of web traffic and this has been said by Search Engine Journal. However, the reality is that there is no surety to get 100 % positive results with a rise in organic traffic. Your business’s reputation can get hurt due to increased organic traffic.
In this post, I am going to tell you 7 reasons why more website traffic may not be better for business.
1.People are not included in most of your web traffic – There is a possibility that humans are not included in your business’s 50 % traffic flow and this report may be given by Google Analytics. If bots are responsible for half of the visits to your site, then this can have a negative impact on your business. Your company may not grow as quickly as you have expected because of this. It is very important that on your site only real people make a visit because only these people can decide whether the services and products of your business are good or not. If they like your services or products then they will tell others about them. In this way, a positive message about your business will spread which is very good for its reputation.
2.Those pages of your site that are least important are getting more page views – If you think that it will always be beneficial to your trade to get more page views then you are not 100 % correct. A lot of page views means many web visits. But don’t get excited after knowing this. Sometimes those web pages that are least important get more page views and you can realize this after performing an analysis of your web pages. If this happens then you cannot consider it as good for your site. For the success of your trade, you need to get strong leads from increased web visits.
3.The content strategy that you follow for your site is not organized – A visitor may not spend more time on your site and leave quickly if you don’t follow a content strategy that is organized. So, here we can say that getting more web visits is not always beneficial to your site. You need to think about keeping the visitors engaged and this can happen by creating a content strategy that is organized. When the visitors will spend more time on your site then getting more web visits will be considered a positive for your site. Let us take an example so that you can understand it clearly: The visitors will not take interest in poorly written and boring content on your site and it can harm the reputation of your business.
4.A mismatch occurs in the intent of users – In improving the rankings and conversion rates of your site the intent of the users plays a very important role. But sometimes a mismatch in the intent of users can occur and the reason behind this can be increased web traffic. As a result, a visitor searching for something on your site may not find it. Due to this, the users can have a negative experience of your site. The reputation of your business can go down because of this.
5.Your site can slow down because of increased web traffic – Getting more customers and increased revenue can be possible for your business site if you are getting traffic in a good amount. But sometimes crashing or slowing down of your site can occur because of traffic influx. Resolving this kind of problem is very important for your trade and your trade can damage even after resolving it.
6.The visitors spend a very short time on your site – If the visitors spend only one minute or less than this on your site then it is not good for your site. When on your site the visitors do not stay for a longer duration then there is no benefit of getting many visits. You need to make certain changes to your site so that the visitors can stay up to 2 to 3 minutes. Some of these changes are:
- Include a lot of visuals
- Create content that is more engaging
- Provide enough information to users by publishing a blog content
7.Traffic on your site increases because of negative comments about your business – If the press releases negative comments about your business, then you may get a lot of traffic. But the reputation of your business can damage because of this. So, we can say that more web traffic may not be better for your business.
If you are interested in getting the services of SEO and SMM then it will be good for you to take help from an SEO Company in UK.
