Which is best for a business – owning a mobile app or a website? As of 2023, this is no longer a tough question to answer. You may not even need a hint to say that mobile apps are the best answer. However, it would be best to support this answer with some proof that mobile apps have genuinely taken the world by surprise.
Look at the mobile internet usage chart below and you will know that developing a mobile app for your business is the best way to accomplish your goals.
Can you believe that in many countries, people spend an average of 5 hours every day on their mobile phones?
Doesn’t this image speak volumes about the popularity of mobile phones? Well, it does.
US Smartphone Users Spend 88% of Their Mobile Time on Apps
People in the United States spend 88% of their mobile time (more than 4 hours per day on average) using mobile apps for entertainment, gaming, social media, messaging, etc.
On the other hand, 10% of the remaining time is divided between browsers (obviously for using websites) like Chrome and Safari.
Clearly, mobile apps have stolen the spotlight.
5 Reasons to Own a Mobile App
Here are 5 great reasons to choose to own a mobile app over a website for your business.
Mobile apps are faster
Did you know that mobile apps are 1.5 times faster than any other website? Mobile apps use frameworks that are five times faster, plus they can retrieve data quickly.
And, today, users love things that get the job done faster. Improving speed will always benefit your business. So, when developing the app, ensure that your app developers use only the industry’s top-notch technologies.
Offers more personalization options
Using mobile apps, businesses can interact with users and treat them in a much more ‘personalized’ manner based on their interests, preferences, location, and other factors.
Providing users with a tailored experience is very beneficial for increasing engagement. On the other hand, websites are developed with everyone in mind. Therefore, it has a general taste that pleases the majority of them.
This makes mobile apps the best way to interact with users and offer them personalized recommendations.
Simply put, mobile apps can much more efficiently increase conversion rates.
They are convenient
Everyone keeps their phones closer, making it more convenient for users to grab them, open the app, and shop for or browse anything they want.
Moreover, opening an app is much quicker than searching for a web page in the browser. Say a user feels like buying groceries online since they are running on a tight schedule and don’t have time to go to the store.
Well, in this case, they would prefer using a White label Gojek Clone App Solution that enables them to buy groceries from a store nearby and get doorstep delivery.
Doesn’t it make more sense for people to use a mobile app instead of a website on a computer or their smartphone?
Enhanced productivity
Using a mobile application, businesses can streamline their operations and save a lot of money.
Remember, your users want immediate and real-time access to accurate pricing, real photos of the items, and other essential pieces of information to make purchase decisions.
It would be difficult to provide everything mentioned above without having a mobile application. In simpler words, apps streamline everything from your sales process to managing information and much more.
Therefore, to offer 100% customer satisfaction to your users and enhance their experience, you must use a mobile app.
Leverage advanced mobile features
With a mobile app, you can leverage all the modern features that come pre-integrated into smartphones, such as cameras, GPS, fingerprint scanners, and Face ID.
For example, a user uses a Gojek-like app on a regular basis to book taxis, order food, and hire house help.
Someone who uses the app regularly will definitely get annoyed by entering usernames and passwords again and again.
Therefore, the Gojek Clone application integrates a feature where users can log into the app with their Face ID (iPhone) or Fingerprint Scanner (Android).
Therefore, users can easily log into the application and book the services they want.
Mobile App vs Website – The Verdict!
As of 2023, it is important to have a mobile app for sure. But, no one can overlook the importance of a website.
If you don’t have a website, it will be difficult to rank yourself on Google Search Result Pages. Moreover, it would be foolish enough to forget that a website acts as the ‘first impression’ of our businesses.
Besides, it is also compatible with multiple devices, enables a broader reach, and has easy support and maintenance procedures.
Yet, mobile apps are the present and future of every business that wishes to stick around for a long time and gain impressive success like the Indonesian Gojek app.
